Now that we’ve made our much-anticipated public launch on Product Hunt, let’s take a moment to rewind and look back on our journey. Check out our post: https://www.producthunt.com/posts/exemplary-ai.

Let’s talk about the hustles, hiccups, and hard-earned successes of our pre-launch phase at ExemplaryAI.

About three months ago, we decided to shake things up. Our product, originally positioned as a Transcription SDK & API tool, morphed into a more robust transcription platform. Exciting, right?

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Now, how do we communicate this shift? Enter our crisp, clean landing page with a “Get Early Access” call to action.

However, the challenge was to make our product visual and relatable. Solution? A nifty 10-second animation gif created on Jitter.video. And voila! Our product came alive!


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We then showcased our fresh look on Indie Hackers and sought valuable feedback from the community. In no time, we were on the front page.


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The feedback was enlightening. We revised our landing page and began receiving leads.

Next, we listed ourselves on a few AI directories like Futurepedia and Rundown. We even got featured on ThereisanAIforthat. It was indeed a good day!


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Yet, something was missing. Our landing page only asked for a name and an email. We decided to probe a bit more – asked users about their industry and the features they sought.


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I was a little worried about users having to fill out a long form, but we saw a conversion rate of 53%, which was great.

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This wealth of data helped us prioritize our development and offer a more personalized user experience.

Sending out invites to our leads was the next hurdle. Our initial low open rate pointed towards a potential domain warm-up issue. Solution? Good old Gmail for a few days, followed by automating the process.

Fast forward to today, we have 500+ pre-launch leads! However, signups were only about half of the leads. We amped up our email frequency and kept the communication flowing.

Key Takeaways

  • A clear, visually engaging landing page can do wonders.
  • Seek and incorporate feedback. It makes your product better.
  • Prioritise personalisation. It enhances user experience.
  • Be patient with email marketing. It takes time to warm up.
  • Don’t spread yourself too thin over multiple platforms. A few good ones are enough.

We’re thrilled to embark on our next adventure – our public launch on Product Hunt.


https://www.producthunt.com/posts/exemplary-ai


Stay tuned, and keep the love and support coming!

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